case study · global camera manufacturer
We live streamed a world-leading camera manufacturer’s premiere product launch from its flagship London store to YouTube, reaching more than 46,000 fans and experts worldwide.
A world-leading camera manufacturer asked us to capture the premiere launch of a new product and broadcast it live through its social media channels, then provide a compressed recording after the broadcast.
We streamed the launch from the brand's flagship London store to its YouTube channel. Three Sony 4K cameras with a wireless camera link, Blackmagic and Roland vision switchers, chroma overlay and live graphics gave the broadcast a premium look worthy of the product. A 300Mbps up/down link through the venue and dual streaming laptops with full redundancy kept the stream rock solid.
The launch reached more than 46,000 viewers, with lots of live interaction in the YouTube comments throughout. Find out more about live event streaming.
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