Rockaoke: a high-energy virtual karaoke party

The brief

Severn Trent wanted to end its Share a Smile campaign in style, with a fun, high-energy event that would bring employees together and leave them with memories to share. The answer was Rockaoke, the ultimate virtual karaoke night.

A virtual stage with real energy

We created a vibrant performance space with custom neon signage that lit up the screen, and a talented live band leading the night. The show was built around head-to-head battles, including Finish the Lyrics and Dancing Queen, with employees singing, laughing and competing in real time. It wasn't something people just watched; everyone was part of it.

Interactive and seamless

Pre-selected audience members video-called in to take part in the battles, without lag, so performers and viewers shared the same moment. A song request section and a "Send Your Selfie" feature meant everyone at home felt connected to the party.

Broadcast-quality sound and pictures

Professionally mixed live music, creative camera angles and immersive lighting gave the stream the feel of a proper night out, and kept the energy high until the last song.

Why it worked

Rockaoke brought together employees from across the organisation for a night they'll remember. With no large venue to hire and nobody travelling, everyone could join in while costs stayed down. Feedback was overwhelmingly positive, with participants saying it brought a much-needed burst of joy to their working week.