hybrid event production
A hybrid event isn’t a live event with a camera at the back. We plan the content, staging, camera positions and interaction so people watching remotely get the same quality of experience as the people in the venue.
We design what each audience should see, hear and do, then build the production around that.
Multiple cameras, a director and a vision mixer, so the stream tells the story rather than just recording the stage.
Q&A, polling, live leaderboards and video call-ins let the online audience join in, and the room sees it too.
Remote speakers join through a managed green room and appear on the stage screens and the stream together.
Graphics, slides and LED content designed for the venue screens and for viewers on a laptop or phone.
Attendance, watch time, poll responses and questions in one report, so you can show the event’s return.
Hybrid events are now a permanent part of how organisations meet. The common mistake is to treat them as a normal event with a live stream bolted on. Remote viewers can't absorb the atmosphere, chat over coffee or wander round the exhibition. Everything they experience comes through a screen, so production quality and pacing matter far more than they do in the room. Long slide-heavy sessions that a venue audience will sit through politely will lose people at home within minutes.
We start with the audiences, not the kit. What should the people in the room feel? What should the people online see and do? Once that's clear, the cameras, screens, staging and interaction tools follow. You can read more in our article on why hybrid events require a different production approach.
The best hybrid events give each audience its own experience, and the two meet at the right moments. Presenters are briefed to speak to the camera as well as the room. Content is built for screens as well as for stage backdrops. There may be segments made just for remote viewers, such as an online host, a behind-the-scenes interview or a dedicated Q&A. On stage, an LED wall can show remote contributors, live polling results and social reactions, so the room can see the online audience is there.
For Severn Trent's County Cup launch we produced a one-hour, game-show-style hybrid broadcast for 8,500 employees. A studio audience competed on set while colleagues across the region played along from home, including a Guess That Tune round with silent-disco headsets and a live leaderboard. That's the difference between people watching an event and people taking part in it.
Remote audiences won't put up with poor audio or a buffering stream. Our hybrid setups include redundant encoding, bonded backup internet, a dedicated stream engineer and a separate recording. Rehearsals cover remote presenters and handovers as well as the stage show, so the transitions between room and stream are seamless.
Leadership conferences, sales kick-offs, company town halls, hybrid AGMs, investor and analyst briefings, awards ceremonies, product launches and internal campaign launches. We work UK-wide, with most events in London, the Midlands and around our base in Milton Keynes.
case studies
Hybrid Severn Trent
With only a few weeks’ notice and Christmas in the middle, we produced a Taskmaster-inspired hybrid broadcast to launch Severn Trent’s County Cup…
Read the case study
In-person + stream MICHELIN Guide
For the third year running we produced the MICHELIN Guide Star awards: transforming Glasgow’s Kelvingrove Art Gallery overnight and streaming a…
Read the case studyfaqs
Stream quality depends on the upload speed and stability of the connection. As a guide, we recommend at least 10 Mbps of steady, dedicated upload for a 1080p HD stream, and more for 4K or several streams at once. Venue Wi-Fi is rarely suitable, so we test the venue’s wired line beforehand and always add a bonded 4G/5G backup. Where there’s no suitable connection, we can arrange a temporary leased line or satellite link.
Yes. We always check connectivity in advance. If a venue’s line isn’t good enough, or there isn’t one, we can provide bonded 4G/5G, a temporary leased line or satellite, depending on the location and how far ahead we know.
Absolutely. We can supply as much or as little as you need, from cameras and vision mixing to encoding and everything in between. As part of White Event Production we also have sound, lighting, staging, LED screens, set and furniture, so we can produce the whole event, not just the stream.
Absolutely. Moderated live Q&A (with upvoting if you like) is one of the most popular features, alongside live polls, word clouds and quizzes with leaderboards. Interaction modules can be removed once the live event ends, so replay viewers see a clean version.
A live stream lets remote viewers watch. A hybrid event is designed so remote viewers take part. Content, staging, camera positions and interaction are planned for both the room and the online audience. That might mean an online host, live polling shown on the stage screens, remote speakers appearing in the room, or segments made specifically for viewers at home.
Yes. We bring remote presenters in through a managed virtual green room with tech checks and rehearsals, and can send professional camera, lighting and audio kits to their home or office. To the audience, they look and sound like part of the main programme.
related services
ready when you are
Share your venue, audience split and objectives. We’ll suggest a format that works for both audiences.