How to live stream an event successfully: an 8-step guide
From choosing the right platform to rehearsing remote speakers and reading the analytics afterwards, here are the eight steps we follow on…
Adding a live stream to an event used to be a nice-to-have. Now it's often the most efficient way to reach the people who matter. Here are six benefits we see time and again.
1. Save money
Broadcasting to people wherever they are means a smaller venue, less travel, less accommodation and less catering. For fully virtual events the savings can be significant, and fewer journeys reduces your event's carbon footprint too.
2. Increase attendance
A stream removes the barriers of distance, diaries and venue capacity. Shareholders who can't travel to the AGM, colleagues in other offices, partners overseas and customers who'd never make a trip can all take part. Many of our streams reach many times more people than the room holds.
3. Engage people in real time
With live Q&A, polls, word clouds and quizzes alongside the player, the remote audience becomes part of the event. When presenters react to questions and results live, viewers feel involved, and organisers gain useful insight.
4. Keep it forever
A live stream creates content that lasts. The recording can go online as an on-demand replay straight after, be edited into highlights and session clips, and support marketing and internal comms for months. See post-event content.
5. Make it completely on-brand
With a bespoke registration and viewing platform, everything from the invitation email to the player and graphics carries your brand. That gives the audience a professional, joined-up experience.
6. Open new revenue
Streams can be ticketed with integrated payments, offer sponsored placements, or provide premium on-demand access, turning a one-off event into a lasting revenue stream.
Thinking about streaming your next event? See our live event streaming service or get in touch.
